What is Digital Marketing
At high level, Digital marketing refers to advertising delivered through online/web channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Why digital marketing ?
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a other advantages as well. These are a few of the benefits.
- A broad geographic reach
- Cost efficiency
- Quantifiable results
- Easier personalization
- More connection with customers
- Easy and convenient conversions
What’s in Digital Marketing ?
Types of Digital Marketing ?
Business to Business (B2B) Digital Marketing
If your company is doing Business-to-Business (B2B) then your digital marketing efforts should focus on raising brand awareness, lead generation and sales conversion. For that reason, your digital marketing strategy centers around attracting visitors via your website and various digital channels. Besides your website, you should focus on social platforms such as Facebook and LinkedIn Marketing where the majority of business associates spend their time online.
Business to Consumer (B2C) Digital Marketing
If your company is doing Business-to-Consumer (B2C), it’s more likely that your digital marketing efforts focus on attracting people to your website, engage with your prospects on a regular basis in social media channels, and turn them into customers.
Digital Marketing in Nepal ?
With new innovations in technology and large number of startups, digital platforms have changed a lot. In the current scenario, there are three major ways in which people connect with each other: Connectivity, Authenticity and Style. By understanding this shift in consumer behavior, many businesses are leveraging digital marketing in Nepal because it allows them to reach their customers online(by the means of internet), where they spend most of their time. There are a multitude of benefits that digital marketing in Nepal offers for all kinds of businesses in terms of reach, options, and opportunities to build a long term relationship with customers. It offers more effectiveness with low amount of budget in comparison with the traditionally marketing. Here we enlist the major benefits for businesses doing digital marketing in Nepal.
By: Aayush Wagle
Marketing Head, Engineers Vlogs (EV)
(2021 Batch : Master Class on Digital Marketing Fundamentals, IIDE (Indian Institution of Digital Education)
Also read: B.E in Electrical Engineering in Nepal Syllabus, Scope and Career Prospectus